Communication Guidance for CEO, SC and Leads

Three Questions Everyone Will Ask:

  • Can I trust you?
  • Are you committed?
  • Do you care about me?

Deliberate — Authentic — Consistent

Amplifying Your Voice and Vision

  • Visibility -- look for opportunities to be visible and face-to-face with people
  • Boots on the Ground versus Open Door

Modeling Behaviors: Set the tone for the team

Say/Do: Actions always speak louder than words

  • In times of low trust, ambiguous words and behaviors are interpreted negatively

Day 1 & Welcome Week Vision

Day 1

Objectives

  1. Close the Deal
  2. Make a Good First Impression
  3. Communicate with Key Stakeholders
  4. Begin to Align the Organization

Scope

  • Corporate — Ensure consistent message and coordinated outreach to key stakeholders
  • Cultural/Engagement — Positive, informative and engaging introduction
  • Functional — Provide employees with information needed to function on Day 1
  • Branding/Signage — Consistent signage & branding (where required)

Welcome Week

Objectives

  1. Make a Good First Impression
  2. Maximize Touch Points
  3. Begin to Align the Organization

Scope

  • Welcome Teams: Leader & HR
  • Authentic interaction — minimal "pomp"
  • Connect with employees formally, informally
  • Simple
  • Locally Owned

Critical Path to Day 1

Pre-Day 1

  • Leadership Letter, if legally feasible
  • Postpone newsletter to Day 1-90

March 28 – Messaging, timing lock-down

  • Master Playbook locked down
  • Day 1 Timeline nailed down

Week of April 6 – Prep spokespeople

  • Customer-facing prep webcast
  • Supplier-facing prep webcast
  • Finalize Day 1 collateral materials

April 10 – Testing and Resource Guide

  • Deadline for Resource Guide content
  • Day 1 logistics in place and tested

April 15 – Execute Day 1

April 16-17

  • Welcome Week prep and logistics
  • Prep site managers

April 18

  • Commence Welcome Week at high-value locations, brand HQs with CEO, SC and Leads

By Month-End

  • Commence visits to all remaining sites
  • Provide internal branding electronically for site management
  • Provide signage guidance for site managers ...

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