Critical Path to Day 1

Pre-Day 1

  • Leadership Letter, if legally feasible
  • Postpone newsletter to Day 1-90

March 28 – Messaging, timing lock-down

  • Master Playbook locked down
  • Day 1 Timeline nailed down

Week of April 6 – Prep spokespeople

  • Customer-facing prep webcast
  • Supplier-facing prep webcast
  • Finalize Day 1 collateral materials

April 10 – Testing and Resource Guide

  • Deadline for Resource Guide content
  • Day 1 logistics in place and tested

April 15 – Execute Day 1

April 16-17

  • Welcome Week prep and logistics
  • Prep site managers

April 18

  • Commence Welcome Week at high-value locations, brand HQs with CEO, SC and Leads

By Month-End

  • Commence visits to all remaining sites
  • Provide internal branding electronically for site management
  • Provide signage guidance for site managers ...


Slide titles:



Pre-Close Briefing All M&A Integration Teams

01 Communication Guidance

Communication Guidance for CEO, SC and Leads

The Communication Challenge

Communication Plan Objectives

02 Day 1 & Welcome Week

Day 1 & Welcome Week Vision

Day 1 Deliverables

Acquirer SC & Leads Planning Involvement

Communication Integration Calendar

Critical Path to Day 1

Welcome Week Agendas

03 Post Day 1

90-Day Deliverables - Stabilization

Year 1 (90+) - Alignment

04 Critical Path - Next Steps

Data Harvesting Priorities

Joint IMO Session (Communication Session)

05 Appendix - SAMPLE Day Before Close, Day 1 & Day 2

Pre-Day 1 Deliverables

Day Before Close

Immediately Pre-Close

Day 1 Upon Completion of Close

Sample Day 1 Run of Show

Day 1 - Welcome Week Strawman

Day 2