Mergers & Acquisitions Communications Plan

Objectives

• Level-set on the integration communication process, plan, and best practices
• Define a set of integration communication guiding principles
• Discuss communication progress to date
• Discuss major audience segments and communication priorities

 

M&A Communications Process

Notes:

• Communications Team will include representatives from both organizations
• Approval process for communications plan, core messages, and each specific communication will be determined

 

M&A Communications Plan

A Reminder: The Merger Challenge

Three new, predictable dynamics at work

• Increased uncertainty and ambiguity
• Drop in trust level
• Self-preservation dominates

 

Counter Intuitive Moves

“To Don’ts”

• STABILIZE
• BE FAIR
• FOCUS ON MORALE
• BUILD A COMMON CULTURE
• PROMISE BUSINESS AS USUAL

“To Dos”

• CHANGE FAST
• MAKE THE HARD DECISIONS EARLY
• FOCUS ON BUSINESS
• BUILD ON CULTURAL STRENGTHS
• PROMISE CHANGE

 

PRITCHETT’s Point Of View:Common Communication Mistakes

• Playing “Carnac the Magnificent” 
• Sugar coating the truth
• Forgetting the “Me” in Merger
• Holding back the compliments
• Ignoring staggered experiences

 

Playing “Carnac the Magnificent” ...

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