Sugar-Coated Merger Announcements Leave a Sour Aftertaste

M&A Announcements

Why are top executives so prone to screw up in announcing mergers to their people?

You see it all the time—a top-ranking officer takes the microphone to announce a deal, smiles confidently, then pushes the cheerleader needle into the red zone with comments restricted to good news, over-promotion, and merger “happy talk.”

Does it sell?  No, it disgusts people.

Now, sure, the head honchos should legitimately put a positive spin on  the merger story.  Leaders need to be upbeat . . .