Content

  • Keys to Integration Success - Strategic Imperatives
  • Integration Communications - Strategic Implementation
  • Integration Communications - Approval Workflow
  • Communication Objectives
  • Communications Task Force
  • Message and Materials Development
  • Pre-Day One Communications
  • Integration Toolkit
  • Internal Branding Strategy
  • Day One - Strategy and Tactical Overview
  • Day One - External Stakeholder Outreach
  • Announcement Schedule - Day One and Beyond
  • Day One Internal Tactical Elements
  • Integration Expectations Survey
  • First 100 Days - Strategy
  • Day 100 Celebration and Evaluation of Success
  • Culture Building and Re-Branding
  • Communications Timeline


Keys to Integration Success - Strategic Imperatives

Communicate Strength of Combined Businesses:
Relentless Pursuit of Value

Clear Leadership Structure:
Understanding of Business Objectives

Two-way vs. Top-down Communications:
Providing Feedback mechanism

Transparency:
Balancing good news and bad news

Anticipating Issues
in advance of crisis situations

Easing Internal Anxiety
and recognizing fear of uncertainty

Culture Building:
Vision and Values

Celebrate Success

Integration Communications

Strategic Implementation

Message Development: Consistent Vocabulary to Communicate Deal Rationale, Benefits & Opportunities

Management Outreach: Town Halls and Direct Communication Provide Acquired Co./Acquirer Interaction

Integration Toolkit: Integration Website, Newsletter and Support Materials

Two-Way Feedback Mechanisms: Surveys and Focus Groups to Provide Insight into Resistance Points

Culture Building: Audit and Gap Analysis of Integration Program – Vision & Values Campaign

Communications Task Force

Roles and Responsibilities :

  • Set Communications Strategy
  • Ensure consistent messaging across internal audiences
  • Manage communications through integration planning - assuring alignment across the organization

  • Cascade information to regional communicators

    • Provide regular direction related to use with key audiences
    • Bi-monthly call with Regional communicators
    • Liaison with IMO for synergies and best practices
  • Surface and prioritize issues on global basis

Message and Materials Development

  • Develop consistent messaging for communicating deal rationale, benefits and opportunities to employees

    • Instill consistent vocabulary in all internal communications
  • Expand on key messages and existing Q&A materials focusing on emotional connection with employees
  • Outline organizational charts with clearly defined roles and responsibilities
  • Consistently evaluate and update messaging as integration moves forward, responding to issues that may arise internally
  • Leverage multiple channels to deliver subtle and repetitive messages...

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