Agenda
Objectives of Communication Plan
Core Messages
Communication Documents
External Communications
Plant-Level Communications Site HR Responsibility
Ongoing Communications
Organization Structure Announcement
Preparing to Communicate
Interdependencies
Communication Matrix
Communications: Lessons Learned
Objectives of Communication Plan
- To establish a communication process for the two companies as an integrated entity
- Open channels for two-way communications: top-down, bottom-up, and side-to-side across the organization
- Clarify communication expectations and deliverables for the last four months of the year
Core Messages
- The creation of a new organization with the best of two companies
- Customer will have a fantastic product mix
- The merger is not about a take-over; it’s about creating a stronger combined company
- Potential for revenue and cost synergies is high
- There is overlap between the companies, and therefore redundancies
- Employees should prepare for change, stay focused, and remain productive
- At present, there are more questions than answers
- Next - communicate timelines and expectations
Communication Documents
- Press Release
- Memo to accompany press release for employees
- Memo to accompany press release for distributors/customers/vendors
- Leadership talking points for key announcements
- Question and Answer documents to prepare for answering employee questions (different documents for different sites)
- Question and Answer documents to prepare for answering distributor/customer/vendor questions
- Letters to union representatives, politicians, retirees, others.