Communication Guidelines for Acquirer

Content

• Communication Guidelines for Acquiree Interactions
• General Guidelines for Answering Questions
• General Guidelines for Addressing Difficult Audience Members
• Know Your Audience
• Visual Aids
• Handouts

Communication Guidelines for Acquiree Interactions

• Answer or react to all questions
• Consider the entire audience
• Don’t be a know-it-all
• Understand sensitivities to the “Acquirer’s way”
• Encourage questions (make one up, if necessary, to get started)
• Understand the natural inclination to lose focus on the customer
• Understand your behavior; must model everything you say
• There are no insignificant remarks (don’t ad lib!)
• Manage expectations (protect your credibility, share all sides of the story, don’t make promises)
• In the absence of an answer, explain the timeline and process
• Be completely honest

General Guidelines for Answering Questions

1. Acknowledge the questioner
2. Rephrase the question
3. Keep your answers short
4. Don't always have to know the answer
5. Be consistent in answers (review information packets)...