Starting Points
Initial decisions made in key areas
- Guiding Principles
- End States
- Priorities
- Non-Negotiables
- Risks
Guiding Principles
Fundamental truth, belief, or behavior that serves as the foundation for decision-making
|
Principle |
Description |
Example |
1 |
Accelerate |
Be aggressive; drive early sales engagement and R&D work |
Equip sales teams for early success |
2 |
Act with Urgency & Transparency |
Solve and elevate major issues promptly |
Candor in IMO sessions; critical issues may require decisions or elevation within 24 hours |
3 |
Engage New Talent |
Warmly welcome, collaborate with and "re-recruit" our new colleagues |
Strong communication and collaboration with R&D |
4 |
Head, Heart & Hands |
Inform (head), inspire (heart), and equip (hands) people, especially salespeople |
Communicate with the field out of the gates; be consistent in messaging |
5 |
Prioritize Success |
Maintain value drivers as top priority |
IMO team members have quarterly and annual performance objectives |
6 |
Stay Focused |
Don’t over-engineer; focus on what's most important |
Distinguish between what's truly important and what may seem urgent |
7 |
Clarity |
Roles and responsibilities and progress vs. targets are visible and understood |
RACI and measurable goals (plus results vs. them) in place |
8 |
Cadence |
Stakeholders will engage at a consistent and appropriately frequent pace |
Visible calendar and participation expectations for IMO, SC, and team meetings |
9 |
Measure |
Monitor progress on agreed KPIs |
Distribute a dashboard regularly (e.g., weekly) |
10 |
Capture Learnings |
Recognize this as a "first" and learn from missteps |
Regular "Lessons Learned" sessions |
End State
What this integration will achieve
- Higher sales in our chosen markets because of the new acquired technology
- Greater opportunities for R&D to have broader impact on the enterprise
- Higher retention of key talent with improved career paths
Priorities
Critical areas
- Harmonize the approach to sales success across regions
- Set clear expectations for product and pull-through revenues
- Create a means for measuring these revenues
- Quickly establish end states for all work streams (at a detailed level, e.g., product branding)
Non-Negotiables
The things that "must be
- A progress review with the Steering Committee will take place at least once per month
- We will measure results vs. targets (including synergies)
- SC/IMO will soon agree upon "desired state" for various times, e.g., 100 days, 6 months, 1 year
- The desired state for various time points will yield plans with specific objectives and activities, ones that extend even to Year 2
Risks
What "may go wrong" and where mitigation plans should be developed
- The external market takes a downturn
- Multiple members of the research development team depart in year 1
- Integration interrupts business continuity