What is the purpose of this Playbook?
The 10-page playbook was developed to help customer-facing employees share accurate, timely, and consistent information with their customers about Acquirer’s acquisition of Acquired Co.
What are materials in this playbook?
The following documents are for internal use only. Do not distribute these materials to anyone outside the company:
- Customer Key Messages
- Customer Talking Points
- FAQs: Customer Facing Employees
- FAQs: Customers and Distributors
These documents may be tailored and shared with customers, as approved by your respective business sales & marketing organizations:
- Customer Letter
- Customer Letter Attachment