Plan Contents

  • Assumptions
  • Branding Strategy
  • Team Charters (Branding, Marketing, Communications)
  • End States
  • Branding Migration
  • Branding Integration Plan
  • Dependencies
  • Savings and Cost Estimates
  • Risks and Mitigating Actions
  • Open Issues
  • Key Actions by Team (Branding, Marketing, Communications)

Branding

Charter Statement: Development and execution of the strategy and plan for the migration of the Acquiree’s brand under the Acquirer’s brand.

Areas in Team’s Scope:

  • Definition of the brand architecture for the Company
  • Development and execution of the detailed brand transition plan
  • Identification and migration of all business elements (including signage, collateral, promotional items, business documents, etc.)
  • Development of a budget to cover the cost of migration
  • Development and execution of a plan to build excitement and support for the Acquirer’s brand with employees, clients, partners and the general public ...


Slide titles:



Marketing and Branding Post-Merger Integration Plan

Plan Contents

Assumptions

Branding Strategy

Team Charter: Branding

Team Charter: Marketing

Team Charter: Communications

End States

Branding Migration

Branding Integration Plan

Dependencies

Savings and Cost Estimates

Risks and Mitigating Actions

Open Issues

Communication - Key Actions

Branding - Key Actions

Marketing - Key Actions

Go-To-Marketing - Key Actions