Plan Contents

  • Assumptions
  • Branding Strategy
  • Team Charters (Branding, Marketing, Communications)
  • End States
  • Branding Migration
  • Branding Integration Plan
  • Dependencies
  • Savings and Cost Estimates
  • Risks and Mitigating Actions
  • Open Issues
  • Key Actions by Team (Branding, Marketing, Communications)

Branding

Charter Statement: Development and execution of the strategy and plan for the migration of the Acquiree’s brand under the Acquirer’s brand.

Areas in Team’s Scope:

  • Definition of the brand architecture for the Company
  • Development and execution of the detailed brand transition plan
  • Identification and migration of all business elements (including signage, collateral, promotional items, business documents, etc.)
  • Development of a budget to cover the cost of migration
  • Development and execution of a plan to build excitement and support for the Acquirer’s brand with employees, clients, partners and the general public ...


Slide titles:


Marketing and Branding Post-Merger Integration Plan
Marketing and Branding Post-Merger Integration Plan
Plan Contents
Plan Contents
Assumptions
Assumptions
Branding Strategy
Branding Strategy
Team Charter: Branding
Team Charter: Branding
Team Charter: Marketing
Team Charter: Marketing
Team Charter: Communications
Team Charter: Communications
End States
End States
Branding Migration
Branding Migration
Branding Integration Plan
Branding Integration Plan
Dependencies
Dependencies
Savings and Cost Estimates
Savings and Cost Estimates
Risks and Mitigating Actions
Risks and Mitigating Actions
Open Issues
Open Issues
Communication - Key Actions
Communication - Key Actions
Branding - Key Actions
Branding - Key Actions
Marketing - Key Actions
Marketing - Key Actions
Go-To-Marketing - Key Actions
Go-To-Marketing - Key Actions