Plan Contents
- Assumptions
- Branding Strategy
- Team Charters (Branding, Marketing, Communications)
- End States
- Branding Migration
- Branding Integration Plan
- Dependencies
- Savings and Cost Estimates
- Risks and Mitigating Actions
- Open Issues
- Key Actions by Team (Branding, Marketing, Communications)
Branding
Charter Statement: Development and execution of the strategy and plan for the migration of the Acquiree’s brand under the Acquirer’s brand.
Areas in Team’s Scope:
- Definition of the brand architecture for the Company
- Development and execution of the detailed brand transition plan
- Identification and migration of all business elements (including signage, collateral, promotional items, business documents, etc.)
- Development of a budget to cover the cost of migration
- Development and execution of a plan to build excitement and support for the Acquirer’s brand with employees, clients, partners and the general public ...
Slide titles:

Marketing and Branding Post-Merger Integration Plan

Plan Contents

Assumptions

Branding Strategy

Team Charter: Branding

Team Charter: Marketing

Team Charter: Communications

End States

Branding Migration

Branding Integration Plan

Dependencies

Savings and Cost Estimates

Risks and Mitigating Actions

Open Issues

Communication - Key Actions

Branding - Key Actions

Marketing - Key Actions

Go-To-Marketing - Key Actions