Contents

  • Task Force Members/Structure
  • Key Decisions/Strategies
  • Open/Remaining Decisions
  • Integration Initiatives
  • Communication/Education
  • Support Required
  • Risks
  • Early Wins
  • Staffing
  • Cost/Benefit Summary

Key Decisions/Operating Strategies

  • Marketing staff will reside in both San Francisco and Chicago
  • Decision
  • Decision

Open Issues/Remaining Decisions

  • New corporate “look & feel” needs approval
  • Open Decision
  • Open Decision

Integration Initiatives

INITIATIVE 1: Integrate Websites

KEY MILESTONES / SUB-ACTIONS

  • Gather content from both sides
  • Design new layout
  • Build site
  • etc.

COSTS/BENEFITS

  • No outside costs
  • Integrated and consistent look/feel; slick image; ease of finding information

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