Contents
- Task Force Members/Structure
- Key Decisions/Strategies
- Open/Remaining Decisions
- Integration Initiatives
- Communication/Education
- Support Required
- Risks
- Early Wins
- Staffing
- Cost/Benefit Summary
Key Decisions/Operating Strategies
- Marketing staff will reside in both San Francisco and Chicago
- Decision
- Decision
Open Issues/Remaining Decisions
- New corporate “look & feel” needs approval
- Open Decision
- Open Decision
Integration Initiatives
INITIATIVE 1: Integrate Websites
KEY MILESTONES / SUB-ACTIONS
- Gather content from both sides
- Design new layout
- Build site
- etc.
COSTS/BENEFITS
- No outside costs
- Integrated and consistent look/feel; slick image; ease of finding information