Merger Communications Nightmare: A Case Study

Merger Communication case study

Take a guess.  How many people in the U.S.—or in the far corners of the planet—have seen this headline from SFGate.com on Monday, June 6, 2011?

 AOL Insider:  Here Are 12 Reasons Why
The AOL-Huffington Post Merger Is Going Down In Flames

On Monday the piece also was picked up by Drudge Report, fanning out across the ether to poison the well in the minds of who knows how many millions of readers.  Arianna Huffington’s smiling face and the scorching “12 Reasons” traveled together at light speed.  Naturally, you were invited to print, email, or otherwise . . .