Engineer Early Success in Your Merger

Every merger, once announced, is immediately put on trial. Top management—those who crafted the deal—also stand accused. And the accusers just keep crawling out of the woodwork as several months go by.

Often word of the merger leaks out during the negotiation stage, and the criticism cranks up before the deal is even done. Otherwise, top management gets to tell its story first. This is a crucial opportunity, but far too often executives blow their chances at properly setting the stage for what’s to come. They also say things that are guaranteed to...

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