Forget About Building a Common Corporate Culture

Excerpt from Mergers: Growth in the Fast Lane

Let’s clear the air on this common corporate culture stuff. What it is, whether it’s important or not, and what you should do about it for now.

To begin with, corporate culture is something you deal with indirectly. Why? Because culture is an intangible. A shadow. A side-effect. You can’t grab hold of culture. It has no handles, nothing you can touch directly. In fact, it’s a pretty fuzzy concept. And there are a lot of goofy notions surrounding the subject. Having said all that, it is an important issue....

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